DEMA Plans New Consumer Show for Ft. Lauderdale in 2013

Mark your calendars for April 26th through April 28th 2013 to be in Ft. Lauderdale, Florida for DEMA’s new consumer show, “Be A Diver Adventure Sports Festival.”

The event, to be held at the Greater Ft. Lauderdale Convention Center, showcases diving, adventure sports, water sports, and outdoor lifestyles and will include events, music, exhibits, seminars and other activities to promote diving and to attract the attention of lifestyle sports enthusiasts.

According to Tom Ingram, Executive Director of DEMA. “This Festival will create an opportunity for potential new customers from other crossover activities and industries to try diving, while simultaneously allowing current customers to take advantage of the diving experiences found in South Florida, the Caribbean and beyond.”

More than just a consumer dive show; this is a city-wide festival. Events from block parties and bands to contests, DiveCaching and non-diving attractions are planned. DEMA and the Ft. Lauderdale area are joining forces  to create enthusiasm and fun and to celebrate diving, being active, and being outdoors. The focus of the Festival is to engage a wide cross-section of potential new customers and current divers, and attract inactive divers back to the sport.

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